SPEAKER BIOS

Daniel Beeker provides applications support and special function development tools and instrumentation for NXP Automotive customers worldwide. He has more than 43 years’ experience in electronics system design and EMC. He also specializes in EMC and signal integrity design techniques for systems and PCBs. He has completed more than 200 PCB design evaluations for customers and internal NXP products. He teaches field-based design techniques at NXP and industry conferences worldwide, more than 100 sessions with more than 5,000 attendees since 2010. He is also involved with NXP IC package design and IC development tool teams to support improved EMC performance, working on more than 20 IC designs. His unique approach to EMC is the result of many years of collaboration with one of the fathers of the industry, Ralph Morrison.

Ralf Bruening is product manager and senior consultant for high-speed design systems at the Zuken EMC Technology Center in Paderborn, Germany, responsible for product marketing and business development for the Zuken SI, PI and EMC analysis tools. Part of his responsibility is helping customers implement signal- and power-integrity analysis in PCB design flows. He and his group have customer project consulting and technology development experience of multiple years. He holds degrees in computer science, electrical engineering and economics from the University of Paderborn. He has 30 years’ experience in electronics and EDA. He is a regular speaker at international conferences and is involved in national and European Union-organized technology research and standardization activities (e.g., IBIS).

Tomas Chester has designed over a 100 circuit boards through all phases of the product lifecycle, and managed a variety of multifaceted, interdisciplinary projects, from simple interconnect designs to complex microprocessors. His designs are created using cutting-edge manufacturing techniques and adhering to strict industry standards and specifications, with experience designing standalone single-sided creations to multi-board assemblies with mechanical integration. He has a degree in engineering systems and computing from The University of Guelph.

Mike Creeden, CID+, has over 44 years of industry experience as an educator, PCB designer, applications engineer and business owner. As technical director design education at Insulectro, he helps OEMs and fabricators achieve design success for best material utilization. He is a Master Instructor for the CID+ IPC Designer Certification program, was a primary contributor for the CID+ curriculum, and teaches IPC CID/CID+ courses through EPTAC. He founded San Diego PCB Design.

Ray Fugitt has 35+ years of printed circuit board experience, 15 on the manufacturing side, primarily with Hadco. Joining Advanced CAM Technologies as an application engineer, he supported the CAM350 product through the PADS and Innoveda mergers. In 2002, he joined Downstream Technologies in technical marketing and later technical sales. He continues to support and train for the BluePrint PCB and CAM350 products.

Dave Hoover is a senior field application engineer at TTM Technologies, supporting some of its top telecom customers. He has 40+ years’ experience in printed circuit board fabrication and has been involved with the development of HDI, microvias, and other leading high-speed technologies. His career includes some large PCB fabrication companies such as Hadco/Sanmina, Data Circuits, Litronic Industries, and Multek.

Rick Hartley, a retired senior principal engineer at L-3 Avionics Systems, is principal of RHartley Enterprises, through which he consults and teaches internationally. His focus is on correct design of circuits and PC boards to prevent and/or resolve EMI, noise and signal integrity problems. He has consulted with major corporations in the US and 14 other countries. His career has focused on computers, telecommunications and aircraft avionics, as well as medical, automotive and appliances. He has taught seminars at numerous conferences, including the IEEE EMC Symposium, PCB West, IPC Apex Expo and others. He is on the board of directors of the Printed Circuit Engineering Association, a past member of the Editorial Review Board of Printed Circuit Design magazine and has written numerous technical papers and articles on methods to control noise, EMI and signal integrity.

Zachariah Peterson has an extensive technical background in academia and industry. He currently provides research, design, and marketing services to electronics companies. Prior to working in the PCB industry, he taught at Portland State University. He conducted his physics M.S. research on chemisorptive gas sensors and his applied physics Ph.D. research on random laser theory and stability. His work has been published in over a dozen peer-reviewed journals and conference proceedings, and he has written hundreds of technical blogs on PCB design for a number of companies. He currently works with other companies in the electronics industry providing design, research, and marketing services. He is a member of IEEE Photonics Society and the American Physical Society, and he currently serves on the INCITS Quantum Computing Technical Advisory Committee.

Lee Ritchey is president of Speeding Edge, a consulting company specializing in the design of high-performance PCBs and training of engineers and designers preparing to design high-performance PCBs. He has taught his signal integrity courses to more than 11,000 engineers and designers all over the world. He has participated in the design of more than 3,000 high-performance PCBs. He has been one of the original speakers at PCB West since 1991.

Susy Webb, CID, is a senior PCB designer with 40 years of experience. Her career includes experience in coastal and oceanographic oil exploration and monitoring equipment, point-to-point microwave network systems, and CPCI and ATX computer motherboards. Webb is a regular speaker at the PCB, IPC and international design conferences and consults for individual companies and PCEA chapters as well. Her presentations discuss practical implementation of complex engineering concepts into board layout and methods to improve the overall design and flow of printed circuit boards. She is CID certified, a former writer/columnist for PCD&F, a chapter writer for Clyde Coombs’ Printed Circuits Handbook, and one of the judges for the annual TLA competition. Webb is also an active member of the PCEA Executive Board and education committee and is a member and past president of the Houston Chapter of the Designers Council.